Aviko is the 4th largest frozen food distributor to B2B and B2C in the world. For 6 months I controlled the development and execution of managing the Social Media strategy throughout all platforms that would increase Aviko's awareness of the brand.
I had increased the followers on Facebook from 4 thousand to 10 thousand, Instagram followers from 557 to 1,345 followers, Twitter from 647 to 1,423. I had also created a LinkedIn business page where I made over 300 connections which I was able to create new business with other partners.
Tickets to Taste London
This video that I edited as part of a competition with a partnership with a charity called Fight Against Hunger. The focus was the increase followers on both Social Media pages as well as engagement on the post. In the end, the post had 6.9K views, 258 shares, 258 comments and had 150 new followers in a space of 4 days.
Sweet Potato Pancakes
This video was made to all B2B Wholesalers such as Cash and Curry, direct to Chefs, restaurants, fast food businesses and all other caterers in the food distribution. It helped to give an idea of creative ways they could include Aviko's Pre-prepared Sweet potato in their menus.
I wanted to create a recipe that involved breakfast as it is tagged heavily on all Social Media and would get a lot of engagement which leads to sales on the product.
Fresh Chicken Salad
This video was made to all B2B Wholesalers such as Cash and Curry's direct to Chefs, restaurants, fast food businesses and all other caterers in the food distribution. It helped to give an idea of creative ways they could include Aviko's Pre-prepared Sweet potato in their menus.
At this day and age, a lot of Social media are focusing on healthy options on a menu so I wanted to combine a colourful fresh looking salad including the sweet potatoes as a dish worth making.
Chinese Marinated Pork Salad
Just like Fresh Chicken Salad this recipe was made with the same purpose to appease the healthy option on a menu but with a Chinese marinated twist. Since sweet potato and Chinese marinated pork work well together. It would attract the more adventurous audience.
Jalapeño Snack Burrito
This video was made to all B2B Wholesalers such as Cash and Curry, direct to Chefs, restaurants, fast food businesses and all other caterers in the food distribution. It helped to give an idea of creative ways they could include Aviko's Jalapeño Snack in their menu.
Jalapeño Snack where a target product for the fast-food chains and restaurant chains such as Almost Famous and Archie's Burger, Shakes & Waffles. The Jalapeño Snacks would either be included in the main meal or as side orders.
Aviko's Hash Brown Lasagne
Aviko's Hash Browns have been very popular on the shopping site Ocado where I was asked to encourage new customers to shop at Ocado and to increase the sales of Aviko's Hash Browns.
As including hash browns in breakfast have been done plenty of times I wanted to combined hash browns with a popular dish that would complement the taste but also create engagement on Social Media.
Since Lasagne is well known in UK and Ireland, many do tend to cook Italian dishes at home from my research as it is one of the most popular cuisines to consume. I could easily match hash browns in an Italian dish rather than Chinese or Indian dishes.
This dish had created engagement, likes, shares which lead to new sales and traffic to the website Ocado to shop.
Chicken & Black Pudding Salad
Just like Fresh Chicken Salad this recipe was made with the same purpose to appease the healthy option on a menu but with a favoured British twist. I wanted to include black pudding as this video was for a butchers where they sell all meats which included black pudding. This business wanted to combine a number of ingredients so then the buyer could buy everything at once in his shop.
Aviko's Cheese Nugget Burrito
This video was made to all B2B Wholesalers such as Cash and Curry, direct to Chefs, restaurants, fast food businesses and all other caterers in the food distribution. It helped to give an idea of creative ways they could include Aviko's Cheese Nugget Burrito in their menu.
Cheese Nuggets were a target product for the fast-food chains and restaurant chains such as Almost Famous and Archie's Burger, Shakes & Waffles. The Jalapeño Snacks would either be included in the main meal or as side orders.